Roll down to see many pictures of the exhibition

15 UK institutions participated along with the British Council in Jordan. Three participants are ranked among the top 20 universities. The exhibition has taken a place at the Landmark Hotel (The Royal Hall) in Amman-Jordan on 30th-31st March between 4:30-8:30 PM.

These institutions are:

Marketing Plan

Our marketing plan included distributing 25,000 flyers and brochures by professional promoters to the top governmental and private universities in Amman, in malls and some of the coffee shops that youth people attend.

The second marketing tool, GESCO has used is advertising in major daily newspapers and two-three weekly newspaper. Advertising campaigns had started one month prior to the exhibition, in the last week before the exhibition daily ads were placed in all official newspapers on the first pages.

The third marketing tool that GESCO has used is radio shots in two major radio channels (Arabic and English); ads were announced in several popular shows, and between programs.

GESCO had sent more than 200,000 SMS messages via Zain (The first telecommunication company in the Middle East). SMS messages targeted specific age and specific people. 

Finally, GESCO teamed up with an online advertising and Media Company, a data base of 140,000 users was specified as a target for the exhibition ads. Ads were distributed according to a time schedule that was announced later on. Of course regular ads have been already placed on GESCO’s official website and Facebook group. Strong media campaign was also published on the Facebook in order to announce the event for so many people.

GESCO 2nd Education Exhibition at the Landmark hotel 30th-31st March 2011